Death Before Decaf

BRISBANE'S RADDEST 24/7 COFFEE SHOP - DEATH BEFORE DECAF

So you like coffee?  What about if you could get it any minute, any hour of the day or night. That's right shift workers somebody finally thought about you. And I'm not talking about your regular servo cappuccino, I'm talking about that smooth tasting espresso without any of the wankery.

Situated on Brunswick street in New farm, not far from the Brisbane CBD. Death Before Decaf a 24-7, Hardcore coffee shop. Carl opened the doors to DBD back in the beginning of 2014 and since then has established and branded the business and it is truly booming. His theory - pick one thing and do it right. And that's exactly what he has done. It's all about the coffee at DBD.

I took some time to talk to talk to Carl about this rad little creation. 

Where did the inspiration come from to open a 24-7 hardcore cafe in Brisbane

"I really just wanted to create a place I was happy working in, listen to the music I wanted to. Decorate it with shit I like."

Would you class yourself as a coffee snob?

"I wouldn't classify myself as one no, but in saying that I don't really drink coffee from anywhere else, I'm pretty happy drinking my own. But I'd always be keen to try new places if the coffee was good."

What advice do you have for someone thinking of opening a new business and doing something out of the ordinary?

"DO NOT HIRE YOUR CHILDREN. Nah, be prepared for hard work and long hours. It is rewarding when you get a great response from the public and can build up a regular customer basis."

24-7, crazy or genius?

"Genius! If anyone wanted to open a 24-7 coffee shop and stand as our competition we are already established, we will always be growing and finding new ways to expand. We nailed it. Pick one thing and do it right, fuck your avocado on toast."

What does the future hold for Death Before Decaf?

"Umm? Stress! Nah, I hope to expand the business to a point I can open a shop in every capital city in Australia."

Hardcore music is a big part of the DBD ethos, why does this work?

"We play the music for our own enjoyment, many of our customers hate the music but love the coffee. Go figure."

"Just to answer a couple of frequently asked questions. Yes I will be selling my own beans, I am in the process of coming up with a name for our very own speciality blend. Watch this Space! And NO we are not owned by The Amity Affliction. They are just good friends of mine. I 100% own the business myself."

Peace!

Emma Dawe of Shades of Dawe